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Trust
- High agreeableness and conscientiousness → greater initial trust; more likely to give benefit of the doubt. (Mayer, Davis & Schoorman, 1995)
- High neuroticism → lower trust, more suspicion and need for reassurance.
- High openness → more willing to trust novel interfaces if they appear competent.
Perceived Risk
- High neuroticism → amplifies perceived risk and sensitivity to negative outcomes.
- Low conscientiousness → may perceive higher risk from complex systems due to poor self-efficacy.
- High openness → lower perceived risk for innovative options, higher for unfamiliar harms.
Engagement & Motivation
- High extraversion → seek stimulating, social, gamified experiences; prefer active engagement.
- High openness → motivated by novelty, exploration, customization.
- High conscientiousness → motivated by goal completion, structure, clear progress indicators.
- High neuroticism → motivated by reassurance, simple wins, avoidance of stressful tasks.
Decision-Making & Information Processing
- High need for cognition / openness → analytical, deliberative processing; prefer detailed info and options.
- High extraversion → faster, heuristic decisions in social contexts.
- High neuroticism → biased toward negative information, risk-averse choices; may overthink.
- High conscientiousness → systematic, rule-based decision making; prefer clear instructions.
Error Tolerance & Frustration
- High neuroticism → low error tolerance, high frustration, quicker abandonment.
- High conscientiousness → higher tolerance if errors can be corrected and system supports recovery; frustrated by sloppy UI.
- High openness → greater tolerance for minor errors if system is inventive; frustrated by constraints on exploration.
- High extraversion → frustration reduced by social or gamified error-recovery cues.
Design implications (brief)
- Provide progressive disclosure for high/low need-for-cognition.
- Clear affordances, undo, and reassurance for high-neuroticism users.
- Social features and stimulation for extraverts; structured goals and feedback for conscientious users.
- Customization and novelty options for open users.
Sources: Big Five literature and HCI research on personality and UX (e.g., Costa & McCrae, 1992; Mayer et al., 1995; Kaptein et al., 2012).