Map

How user experience design helps promote women's football

How User Experience Design Promotes Women's Football

Improve Discoverability: Making Matches and Stories Easy to Find

Enhancing Accessibility and Inclusivity

Crafting Emotional Bonds Through Storytelling in Women's Football

Why Narrative UX Matters for Women's Football

Building Emotional Connection Through Storytelling

Framing Meaning to Lower the Barrier to Fandom

Amplifies Visibility Through Consistent Narrative Elements

Why Story-Driven Sequences Encourage Sustained Attention

Establishing Continuity — From Isolated Matches to Ongoing Arcs

Deepening Emotional Investment

Creating Habit Through Routine Touchpoints

Enabling Social Sharing and Conversation

How Predictable Engagement Patterns Enable Monetization and Retention

Why Narrative UX Should Guide Design Decisions

Simplify ticketing and attendance

Optimize Streaming and Viewing Experience

Foster Community and Engagement

Support Sponsorship and Commerce Through Respectful UX

Data-Driven Iteration to Grow Women's Football Audiences