1. Integrate brief design-focused units
  • Add short project briefs within existing Art & Design syllabuses that target graphic, UX and product outcomes (e.g., poster series, app concept, physical prototype).
  • Use real-world constraints (client, budget, accessibility) to model professional practice.
  1. Teach core transferable skills
  • Prioritise visual communication, typography basics, user-centred thinking, sketching/rapid prototyping, and basic CAD/3D modelling.
  • Include digital tool introductions (Adobe Express/Illustrator, Figma, Tinkercad) with low-stakes tasks.
  1. Use industry-facing briefs and briefs from local partners
  • Partner with local businesses, councils, charities or university design departments to supply authentic briefs and feedback.
  • Showcase outcomes in real contexts (posters in town, student app prototypes shared).
  1. Embed user-centred and iterative processes
  • Teach research methods (surveys, interviews, persona creation), ideation (storyboards, wireframes), testing and iteration—emphasise problem-solving over pure aesthetics.
  1. Career exposure and role models
  • Host short talks, workshops or portfolio clinics with graphic/UX/product designers and recent grads.
  • Organise visits to design studios, agencies, maker spaces or university open days.
  1. Assessment and progression routes
  • Offer optional Design-focused pathways or project choices within coursework and NEA to allow deeper exploration.
  • Clarify post-16/HE and apprenticeship routes in design (BA/BSc, foundation courses, design apprenticeships).
  1. Cross-curricular links
  • Collaborate with ICT, DT, Business and Media to deliver joint projects (e.g., product business plan, app + UX + marketing) that highlight multidisciplinary nature of design.
  1. Showcase and celebrate design work
  • Create exhibitions, online portfolios and competitions that emphasise user impact and problem-solving, not just fine-art technique.

References / resources

  • AQA, OCR & Eduqas specification guidance for Art & Design NEA.
  • IDEO U / Interaction Design Foundation introductory materials on design thinking and UX.
  • UK Design Council resources on design education and careers.
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