Neo-tribes refer to loosely connected, ephemeral groups that arise from shared interests, lifestyles, or cultural practices rather than fixed, traditional identities. Unlike conventional tribal systems that are based on longstanding ties, neo-tribes are fluid and transient, often formed around modern consumer habits, digital communities, or evolving subcultures. They emphasize identity as a process of continuous reconfiguration, reflecting postmodern ideas about the fragmented, ever-changing nature of contemporary social life.