Alienation describes a deep sense of disconnection that modern individuals often experience in a society centered on consumerism and material gains. In our culture, where social interactions frequently revolve around superficial achievements rather than genuine connections, people become estranged from their true identities and from each other. This disconnection undermines the fulfillment of personal potential, as individuals are reduced to mere consumers or cogs in a system that measures worth by material success. Consequently, the emphasis on self-interest and the marketplace over communal and creative bonds fosters an environment where alienation thrives, leaving individuals isolated despite being surrounded by constant social stimuli.