ANSWER
Mimetic desire spreads through communities via social imitation. Humans are inherently social beings, and we unconsciously model our desires on those of others, especially individuals we admire or perceive as influential (mediators). This process creates a feedback loop:
- Observation: People notice what others desire or value.
- Imitation: They adopt those desires, often without realizing it.
- Reinforcement: As more people desire the same thing, it gains perceived value, further fueling imitation.
- Conflict: When multiple individuals or groups pursue the same scarce object or status, rivalry escalates, creating tension.
This dynamic is amplified by social proximity—people are more likely to imitate those close to them (e.g., peers, leaders, or cultural icons). Over time, shared desires and rivalries become embedded in the community’s norms, perpetuating cycles of aspiration and conflict.